With the emergence of Brooks Brothers as an on-campus retailer, Ivy league schools like Harvard, Princeton and Yale became a place to get both a prestigious education and a great outfit. Equestrian detailing and nautical stripes were worn by the ladies, in addition to tailored skirt suits and wrap dresses. Sportswear for polo, sailing, and rugby served as the base of preppy style inspo for men’s fashion. Northeastern fashion in the early to mid 1900s was inspired by the leisure activities often enjoyed by the upper class. Modern preppy style is often credited to the fictional likes of Blair Waldorf and the ladies of Constance Billard-but long before the beautiful terrors of the Upper East Side were clad in plaid (please read that in Kristen Wig’s Gossip Girl voice, thanks), popped collars and patterned ties planted their preppy roots at the Ivies.
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